Praesta Insights

The Age of Agility

Agility And Why It Matters When we at Praesta reviewed our work, we were struck by the way clients were trying to deal with economic and geo-political uncertainty. Rarely in our working lives have macro economic outlooks seemed so hard to predict. Many organisations had used the recession to good effect. They had revisited strategies,…

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Business

Business to Business Partnership Opportunities

There are several types of business to business partnerships that a business owner may pursue in order to improve their business. The main objective behind most business relationships is to find new customer leads and convert them into increased sales and revenue for both participating companies. Consider these four primary types of business to business…

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WordPress

Who is Automattic

Automattic, Inc. is a web development corporation founded in August 2005. It is most notable for WordPress.com(a free blogging service), as well as its contributions to WordPress (open source blogging software). The company’s name plays on its founder’s first name, Matt. The company has 478 employees. Its culture was the topic of a participative journalism…

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WordPress

What is WordPress.com

WordPress.com is a blog web hosting service provider owned by Automattic, and powered by the open sourceWordPress software. This website provides free blog hosting for registered users and is financially supported via paid upgrades, “VIP” services and advertising. The site opened to beta testers on August 8, 2005 and opened to the public on November…

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WordPress

What is WordPress

WordPress is a free and open-source content management system (CMS) based on PHP and MySQL. WordPress is installed on a web server, which either is part of an Internet hosting service or is a network host itself; the first case may be on a service like WordPress.com, for example, and the second case is a…

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Marketing

#1 Marketing Strategy: Your Marketing Message

Your marketing message is what forms the background of all your marketing strategies and communications. If your marketing message is weak, unclear or poorly crafted, then it doesn’t matter what specific marketing tactics you use…your prospects and customers won’t take notice. The goal is to have a well-written, targeted marketing message that resonates with your…

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Marketing

Email Marketing in Your Web Marketing

Email marketing, sometimes also called web marketing or E-Marketing, is the method of marketing products or services through the internet using electronic mail. It is one of the most advanced and effective marketing technique presently available. There are lots of advantages to email marketing over conventional marketing techniques. The Internet has acquired such popularity among…

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