Executive Directions started its operations in April 2004. Its mission has always been to “Develop Senior Executive Careers”. Originally this was achieved through a combination of executive search and executive coaching together, however in 2008 the focus shifted to senior executive coaching and consulting services. This was an important shift in becoming more client focused, as our clients are senior executives who are wanting to get more out of their careers. We execute our coaching and consulting work through the Praesta brand. We started our relationship with Praesta in 2009 and continue to deepen this association. Praesta is one of the world’s pre-eminent senior executive and team coaching practices with over 40 coaches across 15 countries. We operate out of both Sydney and Singapore and our clients are based all across the Asia Pacific region.