Key Points:

  • Comparison between functional teams, P& L teams, and project teams.
  • Create a bigger purpose. Something beyond numbers and yet inclusive of numbers, to engage the team at an intrinsic motivation level ( personally invested)
  • Try this simple equation: Purpose = distinctive action (what can only this team do) + distinguishing value (what value or principal best sums us up) + competitive pulse (what does this team feel strongest about).